Home Marketing Plan Print  

My strategy is focused on the combination of many promotional aspects, which can be summed up in one word: networking. I am able to provide your property a presence and personal contact approach to buyers in ways that no other Realtor can match. I will create, produce and implement an aggressive and highly visible marketing program designed to inform the maximum number of qualifi ed purchasers and representatives of prospective buyers about the offering. With our professional brochures, direct mail campaigns, buyer contacts and luxury home magazine advertisements I can successfully capture the direct buyers and those other professionals in the real estate fi eld specializing in the sale of outstanding properties.

This program would involve the following areas of presentation:

Inspections by Prospective Purchasers
All inspections of the property will be scheduled “by appointment only” with as much notice as possible.

Broker Inspection
With your permission, I will invite other Realtors to inspect the property at a “Broker tour” or luncheon. This inspection affords these Realtors the opportunity to familiarize themselves with the property and to review, fi rst hand, its potential and the credibility of its pricing.

Property Sign
As soon as possible after the signing of the listing contract, I will install a distinctive sign for your property. It is important to continually spark inquiries and interest from agents and potential purchasers. This sign will be in the traditional eye catching Bob Parks Realty colors, with a tradition of over 30 years behind these property signs, they
continue to be a highly effective selling tool.

Television
Your home will be featured on the Home Center Network - Comcast Channel 49 with shows airing daily at 9 am and 9 pm. This program is view by 375,000 households in eight (8) counties within Middle Tennessee.

Internet Advertising
Bob Parks Realty and my team are both providing the advantages of advertising on the Internet. Potential customers now have the opportunity to view homes for sale and obtain listing information through the convenience of their offi ce or home computer by using the websites www.LisaCulpTaylor.com or www.BobParksRealty.com. Additional websites your home will be featured on with national recognition are www.RealTracs.com, www.LuxuryHomes.com and www.Realtor.com.